Decide what you want the person to do at the end of your pitch. Solve a problem in a way that is more comprehensive or convenient?Ĥ.Is owned or financed by a well-respected and well-known person?.Is your company unique and credible because it … Is your product unique and interesting because it is … Think about the big picture, and instead of just listing product benefits, show value. Instead, pull out the key points of your business and top-selling offerings to engage your audience. Most businesses have a lot of moving parts, but there’s no time to tell a long story in an elevator pitch. Highlight the key points of your products and services. There are many ways to conduct market research, but the easiest methods are interviews with your current customers and surveys of groups who meet certain criteria for your target audience. Once you’ve established your buyer personas, tailor your elevator pitch to address the pain points and needs of the buyer type you are discussing.įor example, when talking to a middle-income prospect about solar panels, you might say, “Our product can virtually eliminate your electricity bills,” while an elevator pitch to an engineer might be, “Our systems are made using the latest solar cell technology for the highest efficiency,” and an elevator pitch for someone interested in saving the planet could be, “We help you reduce your carbon footprint and create clean, sustainable energy for your family.” What you need to do is develop buyer personas – representations of your perfect customers – from market research. If you’ll be presenting to different types of audiences, you’ll want to customize your elevator pitches accordingly. The better you know your products and services and your target audience, the more confident you’ll be when giving your elevator pitch and answering follow-up questions. Know your audience.Īs part of knowing your products and services, you should understand the problems they solve and your prospects’ pain points. It is these details that will make your prospects want to know more about your business. Perhaps, for instance, you sell rare heirloom plants and handmade pots from local artists. Consider what is unique about your product and what sets your business apart from the competition. Before crafting your elevator pitch, dig into the details of your products and services. ![]() It’s easy to say, “We’re a gardening company, and we sell pots and plants,” but so do all the other gardening companies. Study your products and services like you would review vocabulary for a school quiz. One thing that will set you apart from your competition is your knowledge. Become an expert on the products and services you sell. You need a full understanding of what you’re selling, who your company is and what you have to offer. How to write an elevator pitch: The research stageīefore you set pen to paper or fingers to keyboard, you should do your research. In general, you can use an elevator pitch anytime someone asks you, “What do you do?” or “What does your company do?” It is a succinct and compelling summary that both answers the question and ideally intrigues the asker enough for them to ask more or to take some desired action. The person is in a position to help you in some way. ![]() Your time to capture the person’s attention is limited.You are meeting someone for the first time. ![]() There are three elements in a situation where a prepared elevator pitch is important: Screenwriters, sales executives and others have limited time to get their unique selling proposition across, so a well-crafted and tested elevator pitch is critical. Legend has it that it originated in Hollywood, where screenwriters would use an elevator ride to suggest stories to film executives. Īn elevator pitch is a sales pitch that is typically 30 seconds long. Elevator pitches are also commonly used among people who are looking for a job. You give this pitch when you meet prospects at any networking event, in passing or at meetings. Whether you’re starting a business or getting into sales, an elevator pitch is a must.
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